The 2015, Nurse Educator Summit was held at the Lowe’s Coronado Bay Resort in San Diego, California. We took the picturesque beach backdrop as inspiration for the overall theme, naming the entire event the “Best Workweek Ever.” Nurse Educators are a passionate, hard-working group that loves the annual ATI Summit. For some, it’s a true tradition. It gives them an opportunity to have a working vacation, because let’s face it, they rarely stop working. Embracing this idea we created everything from wayfinding signs, guiding attendees to networking events, to beach balls and towels. It was an enhanced environment that brought the term “work hard, play hard” to life.
2016 KC Addy Silver award winner.
Designer: Andrea Morris, Julie Sikonski, Jason Buck
Copywriter: Lindsay Bruno
Creative Director: Paul Diamond
Client: ATI Nursing Education