The 2016 Nurse Educator Summit was held at the Renaissance Hotel in Nashville, Tennessee. We took the music city backdrop as inspiration for the overall theme, and replicated the mantra of “Best Workweek Ever." Nurse Educators are a passionate, hard-working group that loves the annual ATI Summit. For some, it’s a true tradition. It gives them an opportunity to have a working vacation because let’s face it, they rarely stop working. Embracing this idea we created everything from wayfinding signs, guiding attendees to networking events, to mason jars and door hangers. It was an enhanced environment that brought the term “work hard, play hard” to life.
After seven years, 2016 was the first year that this event has sold out, with over 700 attendees and an overall satisfaction rating of 97%.
2017 KC Addy award winner.
Designer: Andrea Morris, Megan Collins, Jason Buck
Copywriter: Lindsay Bruno
Creative Director: Paul Diamond
Client: ATI Nursing Education