It was such a privilege to be able to design the new KCAI.edu. It's not every day that your alma mater asks you to design their biggest recruiting tool. The site's main goal was to boldly reflect the experience of KCAI through the website. The thick-line typography, immersive imagery, and transitions were all chosen based on this notion.
KCAI is culturally cosmopolitan yet has the intimacy of a neighborhood setting. It also lies perfectly amidst the KC arts corridor and we wanted this idea to thrive throughout the site. The place where it's seen most is on the homepage where the user is greeted with juxtaposed imagery that reveals relationships between many areas of inspiration for a student.
AIGA KC A12 award winner.
Designer: Andrea Morris, Julie Sikonski
Creative Director: Paul Diamond, Craig Kobler
Copywriter: Jim Aylward
UX/UA/IA: Laura Tappan
Client: Kansas City Art Institute