The Stockyards District brought together hard-working cattlemen and clean-shaven businessmen to walk in the same mud. Together they helped build this city, putting KC on the map. It's a legacy we're proud of. And to pay tribute to the attitude behind the epicenter of KC, we've coined the phrase "hard work tastes good" which became the inspiration for the branding.
We've injected a hard working personality into the brewery's voice and we've kept the Stockyards location authentically intact by pulling in textural backdrops. A unique color coding system is sourced from the colors of each beer and each tactic functions as a means to create awareness of Stockyards Brewery, now on tap in KC.
Design: Andrea Corless, Robben Roesler
Creative Director: Steve Spencer
Copywriter: Trace Hughes
Client: Stockyards Brewing Co